ATLANTIC HEALTHCARE ALLIANCE

Atlantic Healthcare Alliance — Brand & Digital Redesign Atlantic Healthcare Alliance was a comprehensive brand and communications project that involved the full redevelopment of the organisation’s visual identity. I led a complete redesign of the Atlantic Healthcare Alliance logo and branding, alongside the creation of detailed brand guidelines to ensure consistency across all touchpoints. The project also included the design and build of a new website, as well as the development of brochures, newspaper advertising, and social media assets. This work established a clear, professional identity for the Alliance and provided a cohesive visual framework to support its communications across digital and print channels.
Year
11.25
Scope
Branding, Website, Design, Editorial
Timeline
12 weeks
The logo draws directly from the Atlantic itself, using simplified, geometric forms inspired by waves, currents, and the rhythm of the coastline. The shapes were developed to feel strong and stable while retaining a sense of movement, reflecting both the Alliance’s regional identity and its role in connecting healthcare providers across the west of Ireland.

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